Google Analytics Certification (GAIQ)
The Google Analytics individual qualification exam covers basic and advanced Google Analytics concepts. This includes topics such as 1) planning and principles, 2) implementation and data collection, 3) configuration and administration, 4) conversion and attribution, 5) reports, metrics, and dimensions.
90 minutes
70 questions
80% passing score
Validity period of 18 months
90 minutes
70 questions
80% passing score
Validity period of 18 months
Disclaimer: All questions below are from live exams within the Q2 of 2016. Using these answers resulted in 90% (63 out of 70) on the test, so they are not all correct. Double check your answers when taking the exam!
related post: Adwords Fundamentals Exam Answers
Which of the following is a valid tagged custom campaign?
A) www.example.com?utm_campaign=fall&utm_medium=email&utm_source=newsletter1&utm_content=a1
B) www.example.com?utm_medium=referral&utm_source=example&utm_campaign=winter
C) www.example.com?utm_medium=cpc&utm_source=mysearch&utm_campaign=spring&utm_term=bacpacks
D) www.example.com?utm_medium=email&utm_source=newsletter1&utm_campaign=spring
E) All of these are valid.
B) www.example.com?utm_medium=referral&utm_source=example&utm_campaign=winter
C) www.example.com?utm_medium=cpc&utm_source=mysearch&utm_campaign=spring&utm_term=bacpacks
D) www.example.com?utm_medium=email&utm_source=newsletter1&utm_campaign=spring
E) All of these are valid.
Which of the following could be measured by defining a goal in Google Analytics?
A) the percentage of visits that contain only one page view
B) the percentage of visits that result in a site registration
C) conversion rate
D) the percentage of visits during which visitors spent at least two minutes on the site
E) All of these could be measured by defining a goal in Google Analytics
B) the percentage of visits that result in a site registration
C) conversion rate
D) the percentage of visits during which visitors spent at least two minutes on the site
E) All of these could be measured by defining a goal in Google Analytics
Which of the following are possible uses of views within a single Google Analytics account?
A) to look more closely at traffic to a specific part of a site (a page or selection of pages)
B) to limit a user’s access to a subset of data
C) all of these are possible uses of views
D) to look more closely at traffic to a specific subdomain
B) to limit a user’s access to a subset of data
C) all of these are possible uses of views
D) to look more closely at traffic to a specific subdomain
If a paid keyword has an Assisted/Last Click or Direct Conversions value of .5, which of the following is true?
A) The keyword played an assist role less often than it played a last click role
B) The keyword played an assist role in exactly one conversion
C) The keyword played an assist role in exactly five conversions
D) none of these answers
B) The keyword played an assist role in exactly one conversion
C) The keyword played an assist role in exactly five conversions
D) none of these answers
Which of the following is a session level interaction?
A) All of these answers are correct
B) event
C) social interaction
D) pageview
E) ecommerce transaction
B) event
C) social interaction
D) pageview
E) ecommerce transaction
In the Linear attribution model,
A) each touchpoint in the conversion path shares equal credit for the conversion
B) the first touchpoint receives 100% of the credit for the conversion
C) the last touchpoint receives 100% of the credit for the conversion
D) the touchpoints closet in time to the conversion get most of the credit
B) the first touchpoint receives 100% of the credit for the conversion
C) the last touchpoint receives 100% of the credit for the conversion
D) the touchpoints closet in time to the conversion get most of the credit
Which campaign tracking variables are required in order to ensure accurate data shows for your campaigns in the “All Traffic” report?
A) utm_medium, utm_campaign
B) utm_term
C) utm_source, utm_term, utm_content
D) utm_campaign, utm_source, utm_medium
E) utm_content
B) utm_term
C) utm_source, utm_term, utm_content
D) utm_campaign, utm_source, utm_medium
E) utm_content
Your Multi-Channel Funnel reports have no data. What is the most likely reason?
A) You are not using Google Tag Manager
B) You are not using Content Experiments
C) You haven’t set up Goals Funnels
D) You haven’t implemented Goals or Ecommerce
E) You haven’t enabled demographic data
B) You are not using Content Experiments
C) You haven’t set up Goals Funnels
D) You haven’t implemented Goals or Ecommerce
E) You haven’t enabled demographic data
Which of the following is not a default Medium in Google Analytics?
A) organic
B) referral
C) cpc
D) All of these are default Mediums.
E) email
B) referral
C) cpc
D) All of these are default Mediums.
E) email
Your business objective is to maximize the number of sales through your website. Which of the following metrics would most directly help you measure performance against this objective?
A) Pages / Visit
B) Page Value
C) Ecommerce Conversion Rate
D) Bounce Rate
B) Page Value
C) Ecommerce Conversion Rate
D) Bounce Rate
When configuring a goal, why is it useful to assign a goal value?
A) to determine the conversion value
B) to attribute monetary value to non-ecommerce conversions
C) to calculate ecommerce metrics
D) to determine the number of visits to each of your pages
B) to attribute monetary value to non-ecommerce conversions
C) to calculate ecommerce metrics
D) to determine the number of visits to each of your pages
Which of the following are advantages of implementing Google Tag Manager?
A) You can add non-Google tags to your site without editing site code
B) All of these answers are correct.
C) You can add Google Analytics tags to your site without editing site code
D) You can change configuration values in your mobile app without rebuilding a new binary
E) You can add AdWords tags to your site without editing site code
B) All of these answers are correct.
C) You can add Google Analytics tags to your site without editing site code
D) You can change configuration values in your mobile app without rebuilding a new binary
E) You can add AdWords tags to your site without editing site code
Person A and person B each visit your commerce site once. During her visit, person A buys one of your products. Then, before leaving the site, she makes another purchase. Person B buys nothing. What is your ecommerce conversion rate for these two visits?
A) 33%
B) 200%
C) 0%
D) 50%
E) 100%
B) 200%
C) 0%
D) 50%
E) 100%
What is the first step of analytics planning?
A) Create your implementation plan
B) Define your overall measurement plan and business objectives
C) Document your technical infrastructure
D) Implement Google Analytics
B) Define your overall measurement plan and business objectives
C) Document your technical infrastructure
D) Implement Google Analytics
A visitor comes to your site but stops looking at pages and generating events. Which of the following will occur by default?
A) Google Analytics does not keep track of sessions by default
B) The visitor’s session expires after 5 minutes of inactivity
C) The visitor’s session expires after 30 minutes of inactivity
D) The visitor’s session expires once the visitor has exited your site
B) The visitor’s session expires after 5 minutes of inactivity
C) The visitor’s session expires after 30 minutes of inactivity
D) The visitor’s session expires once the visitor has exited your site
Your company has a website and a mobile app, and you want to track each separately in Google Analytics. How should you structure your account(s)?
A) one account, one property, one view
B) one account, no properties, two views
C) one account, one property, no views
D) one account, two properties, two views
B) one account, no properties, two views
C) one account, one property, no views
D) one account, two properties, two views
You’ve noticed that many users visit your site several times before converting and you want to understand in more detail how they arrive at your site. Which of the following metrics would be most helpful in showing you whether a keyword is part of a conversion path?
1. A) Visits
2. B) Bounce Rate
3. C) Clicks
4. D) Impressions
5. E) Assisted Conversions
2. B) Bounce Rate
3. C) Clicks
4. D) Impressions
5. E) Assisted Conversions
Which of the following are true about segmentation?
A) Segmentation should generally not be used without Real-Time reporting.
B) Segmentation is a technique that should only be used by experienced analysts.
C) All of these answers are correct.
D) Segmentation allows you to isolate and analyze subsets of your data.
E) Segmentation does not work on historical data.
B) Segmentation is a technique that should only be used by experienced analysts.
C) All of these answers are correct.
D) Segmentation allows you to isolate and analyze subsets of your data.
E) Segmentation does not work on historical data.
You want to be notified whenever weekly revenue for your “spring sale” campaign increases or decreases by 10%. Which of the following would be most useful?
A) Annotations
B) Secondary Dimensions
C) Real-Time
D) Intelligence Alerts
B) Secondary Dimensions
C) Real-Time
D) Intelligence Alerts
Which of the following would be most useful for optimizing landing pages?
A) Pageviews
B) Visits
C) Unique Visits
D) Bounce Rate
E) Unique Pageviews
B) Visits
C) Unique Visits
D) Bounce Rate
E) Unique Pageviews
You should add Analytics Tracking code to your site _________.
A) after implementation planning
B) at the beginning of your fiscal year only
C) before documenting your business objectives
D) during measurement planning
B) at the beginning of your fiscal year only
C) before documenting your business objectives
D) during measurement planning
Which of the following would you use to set up a custom alert?
A) Intelligence
B) Content
C) Conversions
D) Real-Time
B) Content
C) Conversions
D) Real-Time
Google Analytics can recognize returning users
A) on websites, Android mobile apps
B) Google Analytics cannot recognize returning users on any device.
C) on websites, iOS mobile apps, Android mobile apps
D) on websites only
B) Google Analytics cannot recognize returning users on any device.
C) on websites, iOS mobile apps, Android mobile apps
D) on websites only
Which of the following techniques would you use to exclude rows with fewer than 10 visits from a report table?
A) use a pivot table with two dimensions
B) sort the table by sessions from highest to lowest
C) add a primary dimension
D) apply a table filter
E) add a secondary dimension
B) sort the table by sessions from highest to lowest
C) add a primary dimension
D) apply a table filter
E) add a secondary dimension
Which of the following would you use to send data from a website to Google Analytics?
A) Campaign Tracking parameter
B) none of these would be appropriate
C) JavaScrip tracking code
D) Google Analytics mobile SDK
B) none of these would be appropriate
C) JavaScrip tracking code
D) Google Analytics mobile SDK
Which of the following represents a macro conversion for an ecommerce site?
A) a completed sales transaction
B) a click on a “buy” button
C) receiving a product inquiry
D) All of these are macro conversions for an ecommerce site.
E) collecting a lead
B) a click on a “buy” button
C) receiving a product inquiry
D) All of these are macro conversions for an ecommerce site.
E) collecting a lead
Which are the four main parts of the Google Analytics platform?
A) Configuration, Processing, Report, and Recollection
B) Configuration, Collection, Progressing, and Reporting
C) Collection, Configuration, Processing, and Reporting
D) Collection, Processing, Continuation, and Reporting
B) Configuration, Collection, Progressing, and Reporting
C) Collection, Configuration, Processing, and Reporting
D) Collection, Processing, Continuation, and Reporting
Which two metrics below would be the best KPIs for measuring the performance of an ecommerce business?
A) revenue and average order value
B) pageviews and bounce rate
C) bounce rate and average session duration
D) pageviews and revenue
B) pageviews and bounce rate
C) bounce rate and average session duration
D) pageviews and revenue
You want to know whether button X is clicked more often than button Y. Which of the following would be most useful?
A) Real-Time
B) Annotations
C) Events
D) Intelligence
B) Annotations
C) Events
D) Intelligence
Which of the following would be valid segments to consider using to analyze traffic patterns in your data?
A) traffic by device category
B) traffic by marketing channel
C) traffic by geography
D) All of these answers are correct.
E) traffic by time of day
B) traffic by marketing channel
C) traffic by geography
D) All of these answers are correct.
E) traffic by time of day
Which of the following is not a standard campaign parameter?
A) utm_adgroup
B) utm_source
C) utm_campaign
D) utm_content
B) utm_source
C) utm_campaign
D) utm_content
You need to immediately find out whether people are viewing the new content that you just added today. Which of the following would be most useful?
A) Intelligence Alerts
B) Secondary Dimensions
C) Annotations
D) Real-Time
B) Secondary Dimensions
C) Annotations
D) Real-Time
Which of the following questions can be answered using the goal flow report?
A) Do visitors usually start my conversion process from the first step or somewhere in the middle?
B) All of these can be answered using the goal flow report.
C) Is there a place in my funnel where traffic loops back to the beginning of the conversion process to start over?
D) Are there any steps in my conversion process that don’t perform well on mobile devices compared to desktop devices?
E) Are there a lot of unexpected exits from a step in the middle of my conversion funnel?
B) All of these can be answered using the goal flow report.
C) Is there a place in my funnel where traffic loops back to the beginning of the conversion process to start over?
D) Are there any steps in my conversion process that don’t perform well on mobile devices compared to desktop devices?
E) Are there a lot of unexpected exits from a step in the middle of my conversion funnel?
In which of the following circumstances would you want to increase the default session timeout length in Google Analytics?
A) You need to start collection Real-Time data.
B) The average length of videos on your site is 35 minutes.
C) Users typically spend less than 2 minutes on each page of your site.
D) The default session timeout length is set dynamically by Google Analytics and you cannot change it.
B) The average length of videos on your site is 35 minutes.
C) Users typically spend less than 2 minutes on each page of your site.
D) The default session timeout length is set dynamically by Google Analytics and you cannot change it.
Why is it important that you maintain one unfiltered view when using filters with your Analytics account?
A) You will need to configure your goals in the unfiltered view
B) There is no reason to maintain an unfiltered view
C) Without one unfiltered view, you will not be able to use filter for multiple views
D) An unfiltered view ensures that the original data can always be accessed
B) There is no reason to maintain an unfiltered view
C) Without one unfiltered view, you will not be able to use filter for multiple views
D) An unfiltered view ensures that the original data can always be accessed
Which of the following would prevent URL destination goal conversions from being recorded?
A) The match type in the goal definition is incorrect
B) There was a misspelling in the URL of the goal definition
C) All of these answers apply
D) No URL destination goals have been defined
E) The tracking code is missing from the conversion page
B) There was a misspelling in the URL of the goal definition
C) All of these answers apply
D) No URL destination goals have been defined
E) The tracking code is missing from the conversion page
Which of the following would help you to determine the conversion value of a paid keyword?
A) Multi-Channel Funnels
B) CTR
C) none of these answers
D) Real-Time
E) CPM
B) CTR
C) none of these answers
D) Real-Time
E) CPM
Which of the following are valid scopes for dimensions?
A) user level, session level, hit level
B) session level, hit level
C) non of these answers is correct
D) campaign level, session level, hit level
E) user level, campaign level, session level, hit level
B) session level, hit level
C) non of these answers is correct
D) campaign level, session level, hit level
E) user level, campaign level, session level, hit level
Specifying a goal value allows Google Analytics to calculate ______ .
A) Revenue per Click
B) Average Order Value
C) Ecommerce Revenue
D) Bounce Rate
B) Average Order Value
C) Ecommerce Revenue
D) Bounce Rate
You want a second view of your data where you only see traffic to a specific subdirectory. What is the best way to set this up?
A) Create a duplicate view and add a filter: select “Include only traffic to a subdirectory” from the Filter Type drop down, and specify the subdirectory
B) Create a second Google Analytics account, and apply the new tracking code to the pages in the subdirectory
C) Create a new web property and add the new tracking code to the pages on the subdirectory
D) Create a new view and apply an advanced filter that deletes page data outside the subdirectory
B) Create a second Google Analytics account, and apply the new tracking code to the pages in the subdirectory
C) Create a new web property and add the new tracking code to the pages on the subdirectory
D) Create a new view and apply an advanced filter that deletes page data outside the subdirectory
Which of the following would you use to send data from a web connected point-of-sale system to Google Analytics?
A) JavaScript tracking code
B) Google Analytics mobile SDK
C) any of these would be appropriate
D) Campaign Tracking parameter
E) Measurement Protocol
B) Google Analytics mobile SDK
C) any of these would be appropriate
D) Campaign Tracking parameter
E) Measurement Protocol
Which of the following are examples of Sources?
A) google
B) mail.google.com
C) All of these are possible Sources.
D) (direct)
E) example.com
B) mail.google.com
C) All of these are possible Sources.
D) (direct)
E) example.com
What is the hierarchy of the Google Analytics data model?
A) Sessions > Users > Interactions
B) Interactions > Users > Sessions
C) Users > Sessions > Interactions
D) Sessions > Visitors > Interactions
B) Interactions > Users > Sessions
C) Users > Sessions > Interactions
D) Sessions > Visitors > Interactions
Which of the following reports allows you to identify the terms visitors use to conduct searches within your site?
A) Search Engine Optimization report
B) Site Search report
C) Keyword report
D) Affinity Categories
B) Site Search report
C) Keyword report
D) Affinity Categories
You want to evaluate the landing pages you are using for AdWords ads. Which of the following dimensions would be most useful?
A) Destination URL
B) Keyword
C) Campaign
D) Ad Group
E) Placements
B) Keyword
C) Campaign
D) Ad Group
E) Placements
You want to see conversion rates for Windows visits coming from London. Which of the following dimensions would you need to select?
A) Operating System, and City as a secondary dimension
B) any one of these options
C) Goal Conversion Rate, and City as a secondary dimension
D) City, and Goal Conversion Rate as secondary dimension
B) any one of these options
C) Goal Conversion Rate, and City as a secondary dimension
D) City, and Goal Conversion Rate as secondary dimension
Which of the following would you use to show two date ranges on the same graph?
A) date comparison
B) motion chart
C) plot rows
D) pivot table
E) secondary dimension
B) motion chart
C) plot rows
D) pivot table
E) secondary dimension
Which of the following types of data can be collected and reported in the Site Speed reports?
A) All of these are tracked by the Site Speed reports.
B) how quickly images load
C) page-load time for a sample of pageviews on your site
D) button click response time
E) how quickly the browser parses a page and makes it available for user interaction
B) how quickly images load
C) page-load time for a sample of pageviews on your site
D) button click response time
E) how quickly the browser parses a page and makes it available for user interaction
A macro conversion
A) always occurs prior to a micro conversion
B) is a large revenue sale that is directly attributable to a display campaign
C) occurs when over 50% of visitors buy an item
D) occurs when someone completes an action that’s important to your business
E) is your highest converting campaign
B) is a large revenue sale that is directly attributable to a display campaign
C) occurs when over 50% of visitors buy an item
D) occurs when someone completes an action that’s important to your business
E) is your highest converting campaign
Which of the following metrics would most strongly suggest a poorly performing landing page?
A) Bounce Rate > 90%
B) % New Visits > 90%
C) Avg. Session Duration > 5 minutes
D) Bounce Rate <90%
E) None of these answers
B) % New Visits > 90%
C) Avg. Session Duration > 5 minutes
D) Bounce Rate <90%
E) None of these answers
When do the Google Analytics Terms of Service permit sending personally identifying information (PII) to Google?
A) when encrypted
B) in custom campaigns only
C) never
B) in custom campaigns only
C) never
Which of the following are dimensions?
A) % New Sessions
B) Conversion Rate
C) Bounce rate
D) Region
B) Conversion Rate
C) Bounce rate
D) Region
Your web property is “www.example.com”. You set up a URL goal of “/thankyou” and a Match Type of “Begins with”. Which of the following URLs will count as goals?
A) www.example.com/thankyou.php
B) All of these would count as goals.
C) www.example.com/thankyou/receipt.php
D) www.example.com/thankyou.html
B) All of these would count as goals.
C) www.example.com/thankyou/receipt.php
D) www.example.com/thankyou.html
You want to see the percentage of sessions in which a specific button was clicked. Which of the following would be most useful?
A) set up a custom report
B) set up Real-Time reporting
C) set up an event goal
D) set up a dashboard
B) set up Real-Time reporting
C) set up an event goal
D) set up a dashboard
Which of the following are measures of traffic volume?
A) Margin
B) Bounce Rate
C) Avg. Time on Site
D) Visits
B) Bounce Rate
C) Avg. Time on Site
D) Visits
Setting up goals allows you to see ________ .
A) a list of transactions
B) ecommerce revenue
C) bounce rate
D) conversion rates
B) ecommerce revenue
C) bounce rate
D) conversion rates
Which of the following would most quickly allow you to determine whether the Google Analytics code snippet is working on a specific website page?
A) Annotations
B) Intelligence Alerts
C) Real-Time
D) Secondary Dimensions
B) Intelligence Alerts
C) Real-Time
D) Secondary Dimensions
The demographics and interest category information in Google Analytics comes from
A) the AdWords first-party cookie
B) survey data filled out by users
C) the DoubleClick third-party cookie
D) information that you upload from your CRM
E) Google Tag Manager
B) survey data filled out by users
C) the DoubleClick third-party cookie
D) information that you upload from your CRM
E) Google Tag Manager
Which of the following metrics shows the number of times your ads were displayed?
A) CTR
B) Clicks
C) Pageviews
D) Visits
E) Impressions
B) Clicks
C) Pageviews
D) Visits
E) Impressions
You publish articles by many different authors on your site. You want to create a report that shows the total number of pageviews for each author. Which of the following features will allow you to add author information to Google Analytics?
A) Custom Reports
B) Segments
C) Data Import
D) Annotations
E) Analytics Intelligence
B) Segments
C) Data Import
D) Annotations
E) Analytics Intelligence
Which of the following Behavior metrics shows the number of sessions that included a view of a page?
A) Unique Visits
B) Visits
C) Bounce rate
D) Pageviews
E) Unique Pageviews
B) Visits
C) Bounce rate
D) Pageviews
E) Unique Pageviews
Which of the following metrics would be most useful in measuring how many conversions were initiated by Paid Search?
A) Assisted Conversion Value
B) Conversion Rate
C) non of these metrics
D) First Interaction (Click) Conversions
B) Conversion Rate
C) non of these metrics
D) First Interaction (Click) Conversions
Which of the following should you NOT collect with the Google Analytics ecommerce JavaScript?
A) credit card number
B) tax amount
C) purchase amount
D) product SKU(s)
E) billing city
B) tax amount
C) purchase amount
D) product SKU(s)
E) billing city
It’s important to have a clear measurement strategy to guide your implementation strategy and your data analysis. Which of the following business objectives would be most relevant for content publishers?
A) selling products or services
B) all these options are equally relevant as business objectives for content publishers
C) encourage engagement and frequent visitation
D) collecting user information for sales teams to connect with potential leads
B) all these options are equally relevant as business objectives for content publishers
C) encourage engagement and frequent visitation
D) collecting user information for sales teams to connect with potential leads
True or False: When you share a link to a custom report, you share the data in the report.
A) True. Sharing a link to a custom report shares the data in the report.
B) False. Sharing a link to a custom report only shares a template for the report.
B) False. Sharing a link to a custom report only shares a template for the report.
Which of the following Channels is part of the Default Channel Grouping?
A) Display
B) Social
C) Organic
D) All of these are part of the Default Channel Grouping.
E) Direct
B) Social
C) Organic
D) All of these are part of the Default Channel Grouping.
E) Direct
What is the purpose of the URL builder?
A) to optimize landing pages
B) using the URL builder is required in order to track AdWords visits
C) to generate a URL with tracking parameters
D) to generate the URL tracking parameters that need to be appended to an organic search result
B) using the URL builder is required in order to track AdWords visits
C) to generate a URL with tracking parameters
D) to generate the URL tracking parameters that need to be appended to an organic search result
Which of the following reporting dimensions would be useful to reference if you were rebuilding a website to improve accessibility?
A) Browser
B) All of these dimensions
C) Device Category
D) None of these dimensions
E) Language
B) All of these dimensions
C) Device Category
D) None of these dimensions
E) Language
The URL for the homepage of your site is example.com/index. You would like this particular page to appear as “/home” in your Pages report. How can this be achieved?
A) Use a Search and Replace custom filter on the Request URI field where Search String is “www.example.com/index” and Replace String is “www.example.com/home”
B) Use a Search and Replace custom filter on the Request URI field where Search String is “/index” and Replace String is “/home”
B) Use a Search and Replace custom filter on the Request URI field where Search String is “/index” and Replace String is “/home”
Which of the following AdWords reports would you use to investigate when you should modify your bidding during certain hours of the day to optimize conversions?
A) Hour of Day
B) Placements
C) Campaigns
D) AdWords Keywords
E) Destination URLs
B) Placements
C) Campaigns
D) AdWords Keywords
E) Destination URLs
You have defined goal X such that any PDF download qualifies as a goal conversion. A user comes to your site once and downloads five PDFs. How many goal conversions will be recorded?
A) 5
B) 1
C) 2
D) zero
B) 1
C) 2
D) zero
Which of the following technologies on your site influence how you implement Analytics?
A) responsive web design
B) Flash and AJAX events
C) query string parameters
D) All of these answers are correct.
D) server redirects
B) Flash and AJAX events
C) query string parameters
D) All of these answers are correct.
D) server redirects
True or False: The order in which filters appear in your view settings matters.
A) False. Filters are no necessarily executed in the order in which they appear.
B) True. Filters are executed in the order in which they appear.
B) True. Filters are executed in the order in which they appear.
Digital analytics is
A) all of these answers are correct
B) the analysis of quantitative data from your business
C) the analysis of data from your business and the competition
D) the analysis of qualitative data from your business
E) a process of continual improvement of the online experience
B) the analysis of quantitative data from your business
C) the analysis of data from your business and the competition
D) the analysis of qualitative data from your business
E) a process of continual improvement of the online experience
You can adjust the report sample size in Google Analytics by
A) adjusting the session timeout control
B) any of these actions will adjust the sample size
C) adjusting a control in the reporting interface
D) adding a segment to your report
B) any of these actions will adjust the sample size
C) adjusting a control in the reporting interface
D) adding a segment to your report
Which of the following technologies or features can be used to add data to Google Analytics?
A) Data Import, Measurement Protocol
B) Real-Time, Intelligence
C) Data Import, Intelligence
D) Data Import, Real-Time
B) Real-Time, Intelligence
C) Data Import, Intelligence
D) Data Import, Real-Time
Which of the following are possible uses of filters?
A) report on only a subdomain or directory
B) replace complicated page URLs with readable text strings
C) exclude visits from a particular IP address
D) include only traffic coming from a particular campaign
E) all of these are possible uses of filters
B) replace complicated page URLs with readable text strings
C) exclude visits from a particular IP address
D) include only traffic coming from a particular campaign
E) all of these are possible uses of filters
Your ecommerce site sells colorful wrist watches that visitors can customize using a tool online. Which of the following represent a micro conversion for your site?
A) All of these are micro conversions for the site.
B) use of the “customize your watch” tool
C) a view of the home page
D) an offline sale
E) an online sale
B) use of the “customize your watch” tool
C) a view of the home page
D) an offline sale
E) an online sale
You are interested in identifying the most popular content on your site. Which of the following sections will have this report information by default?
A) Behavior
B) Audience
C) Conversion
D) Search
E) Acquisition
B) Audience
C) Conversion
D) Search
E) Acquisition
Which of the following would be most useful in measuring how many days passed between the first visit to a site and the eventual conversion?
A) Assisted/Last Interaction Conversions
B) Top Conversion Paths
C) Path Length
D) Conversion Value
D) Time Lag
B) Top Conversion Paths
C) Path Length
D) Conversion Value
D) Time Lag
Which of the following attribution models would be useful for evaluating ads and campaigns that are designed to create initial awareness about a brand?
A) Last Interaction model
B) First Interaction model
C) Linear model
D) Last Non-Direct Click model
B) First Interaction model
C) Linear model
D) Last Non-Direct Click model
You can combine a metric X with a dimension Y in Google Analytics
A) if X and Y have the same scope
B) as long as sampling is not required
C) if X and Y are in the same channel grouping
D) if X and Y have been precalculated together in an aggregate table
E) If X and Y have the same campaign
B) as long as sampling is not required
C) if X and Y are in the same channel grouping
D) if X and Y have been precalculated together in an aggregate table
E) If X and Y have the same campaign
For each user who comes to your site, Google Analytics automatically captures which of the following Traffic Source dimensions?
A) Campaign and Ad Content
B) Source and Medium
C) Campaign and Medium
D) Source, Medium, Campaign, and Ad Content
B) Source and Medium
C) Campaign and Medium
D) Source, Medium, Campaign, and Ad Content
Using filters, you can _________.
A) include data in a view
B) exclude data from a view
C) All of these answers apply
D) change how the data looks in your reports
B) exclude data from a view
C) All of these answers apply
D) change how the data looks in your reports
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